Inside Retail

JANUARY 31, 2023

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

Fashion 130

Fashion Tailored Strategy Social Media 130

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JANUARY 2, 2023

In November, Portuguese fashion and lifestyle company Sacoor Group opened its first Sacoor Blue store in Southeast Asia at Kuala Lumpur’s Pavilion, followed by the launch of two more stores at IOI City Mall, capping off what the group’s COO for Southeast Asia Hugo Carriço said was the company’s best performing year in Malaysia. “We

Tailored 130

Tailored Fashion Expansion Marketing 130

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

JUNE 4, 2024

BigCommerce’s 2024 Online Shopping Report: Consumer Behaviour Trends Shaping Ecommerce examines trends across multiple years, revealing the current challenges – and opportunities – for online retailers. The categories in which shoppers are most likely to order online are fashion, electrical goods, homewares or garden items. “We

Social Media 147

Social Media Tailored Engagement Consumer 147

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast.

Expansion 130

Expansion Tailored Strategy Layout 130

Inside Retail

AUGUST 13, 2023

The story so far “With the opening of our new physical store at Funan Mall, Barehands has implemented our omnichannel strategy of marketing, outreach and brand building,” Germaine Lye told Inside Retail. This is because, post-Covid, many customers are returning to physical spaces, especially for fashion.

Consumer 130

Consumer Accessories Accessories Apparel 130

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

MAY 28, 2024

Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. The power of TikTok for product discovery is incredible.

Social Media 257

Social Media Boutique Marketing Fashion 257

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

JUNE 4, 2024

The trend of athleisure brands embracing a more elevated aesthetic was showcased at last month’s Australian Fashion Week when activewear label PE Nation showcased its refreshed image with a clear fashion focus. Catering to an ‘ageless’ demographic, Ode is for everyone and combines high-quality fashion with practical functionality.

Fashion 162

Fashion Tailored Apparel Marketing 162

Inside Retail

APRIL 29, 2024

This ambitious undertaking marks a significant milestone in the evolution of both companies, propelling them into a new era of international growth and consumer engagement. This partnership will mark the first time The North Face brand is entering the North African market,” he pointed out.

Marketing 147

Marketing Expansion Outdoor Tailored 147

Inside Retail

MAY 30, 2024

Having launched as a strictly direct-to-consumer brand, Halara is switching things up and will be hosting its first-ever pop-up shop at 470 Broadway in New York City. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

Social Media 130

Social Media Strategy Space Engagement 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

MAY 22, 2022

During Afterpay Australian Fashion Week this year, prominent fashion designer Daniel Avakian’s Resort 2023 runway show was a stroke of genius. The stunning couture collection entwined with cult fiction sent a strong message to the industry: The future of fashion is physical and digital.

Reimagine 246

Reimagine Design Fashion Pattern 246

Inside Retail

DECEMBER 10, 2023

Initially, the business supplied wholesalers across the American West with ready-made clothing, fabric and other textiles, but in 1872, a tailor named Jacob Davis approached Strauss about patenting a design for denim pants reinforced with copper rivets. But the other thing that was clear was the company didn’t have a strategy.

Tailored 245

Tailored Marketing Strategy Consumer 245

Inside Retail

SEPTEMBER 13, 2023

As mentioned, we’ve accelerated our casual offerings over the years, whereas in the past I was almost exclusively focused on tailoring, it’s now a 50-50 split between designing tailoring and casual. Seeing our tailoring on these professional athletes is really the manifestation of that. IR : In 2021, M.J. Why do you think M.J.

Tailored 260

Tailored Fashion Space Strategy 260

Inside Retail

JANUARY 30, 2024

Evri’s partners will gain valuable insights into the Chinese market, including consumer behaviour, marketing and pricing strategies, product selection advice, and online operational strategies tailored to the unique demands of the Chinese market.

Apparel 130

Apparel Fashion Consumer Marketing 130

Inside Retail

MAY 21, 2024

Mytheresa’s singular blend of must-have trending luxury fashion, brand activations and engaging events support customer loyalty and has allowed the retailer to operate a full-price strategy, they are not competing on price, but access to product and events designed to thrill fashionistas around the world. per cent gain from the €198.9

Merchandising 147

Merchandising Fashion Shopping Tailored 147

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. This does not require complex content and time-consuming upkeep.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. The Tailor Shop has also been another remarkable success. Chua said the direct-to-consumer channels are driving the growth of the Levi’s brand in the country.

Tailored 130

Tailored Strategy Consumer Shopping 130

Inside Retail

JUNE 13, 2023

IR: You joined YNAP from fashion resale site Vestiaire Collective in December 2021, so you probably understand the challenges of reducing the environmental impact of the fashion industry better than most. Personalisation is another key part of our strategy, giving customers a luxurious experience online.

Fashion 245

Fashion Tailored Strategy Marketing 245

Inside Retail

NOVEMBER 24, 2022

After spending the past five years undertaking a massive restructuring program and a revamp of its product strategy, Esprit is finally starting to see some signs of progress. According to Pak, it’s important for Esprit to become part of the fabric of the fashion world, its consumers and vendors. William Pak, CEO of Esprit.

Fashion 244

Fashion Tailored Accessories Accessories 244

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

JULY 29, 2021

The move follows the brand’s recent success in Japan, where consumers are demanding quality international products. “We’ve So, South Korea was our next step,” Bradley Firth, Koala VP of global brand strategy and creative, told Inside Retail. Koreans work really hard, so wellbeing and sleep is a huge focus for them,” said Firth.

Tailored 246

Tailored Marketing Consumer Engagement 246

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

Balance 130

Balance Fashion Social Media Target Market 130

Inside Retail

FEBRUARY 7, 2023

VF Corporation is stepping up its fashion offering in the Japanese market with the recent launch of the Tokyo Design Collective (TDC) and a new regional office in Tokyo’s Harajuku district, which will be the new home of Dickies, Timberland and Vans in Japan.

Design 130

Design Fashion Consumer Tailored 130

Inside Retail

JULY 18, 2023

In our always-connected society, consumers are all the more demanding. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. Ultimately, creating more value and satisfaction for the consumer.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. We’ve developed a clear picture of exactly who our customer is, allowing us to tailor our designs and mantras to ensure they resonate.

Texture 130

Texture Artistic Fashion Light 130

Inside Retail

MARCH 7, 2023

Also, transactions are time-consuming so be conscious of key retail and marketing periods before you embark on a sale. Financial information and growth strategy Retailers that have a generic or unrealistic growth story are often marked down during any transaction process. How will the founders be involved in the company after the sale?

Planning 244

Planning Consumer Marketing Strategy 244

Inside Retail

AUGUST 28, 2022

Preppy US fashion brand Tommy Hilfiger has partnered with online thrift and consignment store ThredUp to launch a resale program for eligible preloved clothing. The initiative is part of Tommy Hilfiger’s commitment to creating a more sustainable future in fashion, giving its clothing a second life. Fast (preloved) fashion.

Fashion 130

Fashion Flow Tailored Marketing 130

Inside Retail

AUGUST 9, 2023

At the same time, fraudulent consumer activity related to returns has been profit-draining for various brands. Fashion brand Zara was one of a number of retailers which decided to implement a $2.95 A number of retailers have begun strengthening their returns policies in order to prevent significant losses.

Pattern 130

Pattern Customer Retention Strategy Merchandising 130

Retail Focus

DECEMBER 10, 2021

Go-getting campaigns from the likes of Tesco have been answered by consumers embracing the festive spirit and showing not only rising confidence but also greater spending intent. The majority of this cash is still in the bank, with many consumers looking to splurge during the holiday season.”. . Seasonal spirits are running high.

Consumer 311

Consumer Engagement Flow Tailored 311

Inside Retail

JANUARY 16, 2022

With women making up over 40 per-cent of the brand’s customer base, the direct-to-consumer retailer opted to create a range especially for women, who were previously buying menswear for their own use. Step One focuses on making high-quality, ethically produced, sustainable innerwear.

Line 130

Line Tailored Apparel Strategy 130

Retail Focus

JULY 20, 2023

Investing in Aesthetics : Louis Vuitton, the luxury fashion house, creates temporary stores that reflect their brand’s essence, using high-quality finishing, premium materials, and exquisite craftsmanship to ensure a luxurious atmosphere. The Ephemeral Luxury Brand Strategy.

Art 100

Art Engagement Curate Artistic 100