Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Tailored 130

Tailored Social Media Target Market Marketing 130

Creative Displays Now

MARCH 4, 2024

There are three primary types of retail marketing. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Examples include attractive displays, free samples and discounts. Display customer reviews or testimonials.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. FREE WHITE PAPER.

Planning 98

Planning Advertising Target Market Marketing 98

Retailing Insight

MAY 2, 2024

Types of Media Marketing Digital Marketing Digital marketing is an overarching term for any kind of promotional activity that leverages the internet as the messaging channel. Accordingly, even two different marketing tactics, like SEM, SEO and PPC are considered digital marketing.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Creative Displays Now

NOVEMBER 8, 2021

Also known as a layout design or store design, a retail store layout is a term used to describe how retailers set up their merchandise, product displays and fixtures in a store. This consumer behavior information can be used to design a floor plan in a way that subtly guides people to the right to ensure that every product gets seen.

Layout 98

Layout Flow Display Merchandising 98

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays. Shelving and Storage.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

AUGUST 27, 2019

Essentially, Millennials are much more likely to invest in a product or service when they see a person with ‘Instagram-credibility’ promoting a certain brand. HOW TO CAPTURE THE MILLENNIAL MARKET? At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation.

Design 52

Design Social Media Balance Engagement 52

Mike Anthony

JULY 26, 2022

Marketing to shoppers isn’t about ‘experience’. It’s about marketing value. Marketing to shoppers isn’t about ‘experience’. It’s about marketing. It’s about understanding your target market and then marketing to them to encourage them to buy your brand. There are more places to invest in marketing.

Marketing 105

Marketing Promotion Target Market Flow 105

Greater Group

MAY 22, 2023

This commercial interior design trend likewise promotes sustainability in support of a company’s ESG initiatives. As more consumers choose companies with a genuine focus on sustainability, the use of biophilic design and sustainable materials can also help to bring in more customers.

Interior Design 52

Interior Design Design Trends Interior Space 52