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Why retail media has become the next big tool in performance marketing

Inside Retail

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates.

Marketing 277
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What to do when waste-conscious consumers expect action

Inside Retail

However, according to CommBank’s latest Consumer Insights Report – Circular Economy: The impact of business-led action on future consumers , they are calling on businesses to take the lead. Tailor messaging by the audience can align with different needs across channels and personalise the experience.

Consumer 130
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

In this phase, detailed analysis of failures and product yield is carried out, while the logistics and supply chain management are streamlined for efficiency. This guest blog post was provided by Maria Dobroskokina from AJProTech , an award-winning IoT product development studio for consumer electronics development.

Concept 52
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How To Get Your Products Placed in Walmart

Retail Bound

If you were selling iPhone accessories, as a retail buyer, I would expect to see you exhibit at the Consumer Electronics Show in Las Vegas in early January. By using a distributor, Walmart has fewer vendors to manage on a day-to-day basis. Get mentioned in trade publications.

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Best Buy to Acquire Current Health

VMS

Consumer electronics retailer Best Buy (Minneapolis) has entered into an agreement to acquire Current Health, a care-at-home technology platform, according to a press release. The future of consumer technology is directly connected to the future of healthcare,” said Deborah Di Sanzo, President, Best Buy Health. “The