Remove Concept Remove Engagement Remove Perspective Remove Social Media
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
article thumbnail

Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. This goes hand in hand with the concept of UCG (User Generated Content).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Jenner-Leuthart said that Belles had been considering the crowdfunding concept for a few years, but the timing is now right – with a new location set to open in Adelaide early next year. We see crowdfunding as a way to engage these customers, and include them as part of our journey as we grow and expand further.”

Planning 244
article thumbnail

Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Crafting brand narratives through pop-up stores.

article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.

article thumbnail

How Middle Eastern retailer Sun & Sand Sports aims to succeed in Singapore

Inside Retail

On the ground, there is high receptiveness to exciting brands and concepts like SSS. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.

Expansion 130
article thumbnail

The Art and Business of Christmas Windows in Retail

Retail Focus

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

Art 264