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Refreshing your Brand

Retail Works Inc

A key component of your brand are its visual elements, such as the logo, color palette, font, graphics, icons, symbols, website and marketing materials. These elements should successfully communicate with your target market, and reflect your company’s mission. What falls under a “refresh”? What falls under a “refresh”?

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

Understand Your Target Market When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior. Explore questions like: What does my target customer value? Create a design with your ideal customer in mind.

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Does Your Trade Show Program Suffer from Bad Branding? 

Trade Show Booth Companies - Trade Group

Reinforcing your image through consistent use of a logo and a company’s colors. It is your corporate culture and attitude, the quality of your products and services, and, yes, your logo and company colors. The consistent use of your logo and the company’s colors then reinforces your branding. What is bad branding?

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How Custom Toy Displays Help Sell More Toys

Creative Displays Now

A toy display is more than a fun and colorful way of displaying your products. Using them the right way makes them powerful marketing tools. Improving sales: Unique and colorful toy displays position your product as something children would like and show customers how fun the product could be, making them more likely to buy one.

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What Is Visual Merchandising?

Creative Displays Now

The display colors, lighting and messaging play a significant role in which products catch their eye. Here are some key components to consider: Color: Different colors communicate different tones and influence emotions. The colors you choose impact how customers respond to your merchandise. Target Market.

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Why Product Startups Should Invest in Branding in the Beginning

Retail Bound

Color Palette- Color is one of the most important parts of a brand’s identity. Staying consistent with your color palette creates cohesiveness and recognition in the brand. Additionally, colors evoke human emotions, and can be used to connect with your target market.

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Space Illumination

Retail Works Inc

The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. Space Illumination will make or break your selling environment. 5) Lumen Output – it’s critical to get the light you need out of each bulb.

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