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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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The Art and Business of Christmas Windows in Retail

Retail Focus

Themed decorations, which include iconic elements such as snowflakes, twinkling lights, ornaments, and festive colors, instantly convey a heightened sense of celebration and warmth. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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How Office Design Can Influence Employee Health And Wellness

All Work

Integrating colors and textures, incorporating plants, maximising outdoor views, and creating space for connection and leisure amenities: all of these concepts, and more, can influence the well-being of a space. Benefits of Color and Nature. The color green is said to enhance mood and relieve stress. Photo Credit: Metagenics.

Design 63
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The Verse control kit helps kids immerse themselves in the metaverse

Design Wanted

South Korean designers Ha-Yeon Yoo and Ye-Jin Kim have come up with a concept set of tools aimed at engaging young children with the metaverse. South Korean designers Ha-Yeon Yoo and Ye-Jin Kim have come up with a concept set of tools aimed at engaging young children with the metaverse – ©Ha-Yeon Yoo X Ye-Jin Kim.

Concept 52
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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Conduct thorough research to create engaging content that resonates with your viewers. This ensures people will stay engaged on your channel by watching the next suggested video. Notice this thumbnail features bright colors that will attract users from a visual perspective. What kind of content do they enjoy?

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Promptly respond to positive and negative customer feedback.

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Analysis: Inside the murky business of skin whitening

Inside Retail

Suddenly, the promotion of skin-whitening products seemed glaringly out of step with consumer sentiment and corporate statements in support of racial justice and equality. Skin whitening can also present a health risk to the people who engage in it. Unsurprisingly, those who sell skin-whitening products have a different perspective.