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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself.

Marketing 290
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Quality Street and John Lewis announce the return of in-store pick and mix stations

Retail Focus

Quality Street brand manager Cat Mews said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021. Customers also have the option of refilling previous John Lewis Quality Street tins if they prefer.

Tailored 162
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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Curate 246
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Proximity retailing and current retail environmental paradoxes

Retail Focus

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations.

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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

By utilizing data analytics and insights, you can tailor your ads to reach individuals most likely interested in your products or services. With a major packaging trade show on the horizon, you use targeted ads to reach sustainability professionals, packaging designers, and eco-conscious brand managers. The result?