article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
article thumbnail

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Curate 246
article thumbnail

Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

By utilizing data analytics and insights, you can tailor your ads to reach individuals most likely interested in your products or services. Beyond the Booth Let’s talk about the strategy beyond your booth. You can get there using these strategies. This is where the magic of targeted advertising shines. The result?