Brand Management, Concept, Strategy and Tailored

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing

Marketing Engagement Strategy Social Media

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

JANUARY 2, 2024

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. What stood out most during our collaboration was the seamless integration of our respective brand identities.

Curate

Curate Concept Tailored Management

Create Retail Today

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

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