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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

The Memo was founded to take the pain out of shopping for baby goods, an experience that can often be overwhelming for first-time parents. The post Mecca for mums: How The Memo is disrupting the baby goods market appeared first on Inside Retail. Which products are really essential, and which ones are just gimmicks? “I

Marketing 246
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. trillion, so it’s not a surprise that many brands are looking to play in this space,” Zoppos said.

Marketing 130
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All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. We saw a change in our customer and how she interacted with the brand.

Marketing 130
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Why Woolworths’ acquisition might bring the best out of Milkrun 

Inside Retail

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse.

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What LVLY, Camilla, Koko Black and Mrs. Fields are doing this Mother’s Day

Inside Retail

“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. The huge shift to online shopping isn’t going to go away.

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