Inside Retail

DECEMBER 4, 2022

LVMH-owned cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong , as part of its campaign to revive cocktail culture in the market. But despite Courvoisier’s big name backer, Taylor said its brand awareness is relatively low in Hong Kong. Hoping to bounce back.

Marketing 130

Marketing Art Consumer Light 130

Inside Retail

MARCH 13, 2024

This fear of getting it wrong – or worse, being cancelled – is what’s holding back 95 per cent of brand managers and marketers. The king of brand comedy – in my opinion – is Aldi. While it may have them rolling in the aisles, it may be downright insulting. My local store, at least, is entirely humour-free.

Light 130

Light Advertising Planning Brand Management 130

Retail Focus

AUGUST 10, 2023

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. On one hand, creating a comprehensive brand experience extends an enticing array of opportunities. Brand Dilution : Extending into diverse environments might dilute the brand’s exclusivity and luxury appeal.

Expansion 130

Expansion Balance Boutique Curate 130

Inside Retail

MAY 15, 2022

The labels that showed are dedicated to serving a size 12+ market, creating unique styles that cater to the needs and desires of the curvy community. Saint Somebody is a modern, luxury swim brand that caters to a market that wants to look and feel expensive, regardless of size. Release your ‘inner rock chick’.

Fashion 130

Fashion Texture Marketing Art 130

Inside Retail

SEPTEMBER 16, 2022

The show on 11 September featured designs from Alleira Batik, Coreta Louise, Heaven Lights, Sesedon by Kimberly Tandra, Spous by Priyo Octaviano and Vivi Zubedi, and was supported by the Embassy of the Republic of Indonesia in Washington, D.C., according to the Jakarta Post. Decoding fashion.

Fashion 130

Fashion Design Target Market Engagement 130

Quarter 20

AUGUST 9, 2019

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Giving the product a purpose: Consumers can better learn.

Retail Space 52

Retail Space Space Outdoor Promotion 52