Retail Focus

MARCH 3, 2023

So, how do the big brands manage to do this? Precise Lighting Lighting helps highlight the stars of the show (aka the products the store wants to push). So, to create emphasis, window displays will use precise lighting to direct the viewer’s eye. product is best to buy.

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Inside Retail

MARCH 13, 2024

This fear of getting it wrong – or worse, being cancelled – is what’s holding back 95 per cent of brand managers and marketers. The king of brand comedy – in my opinion – is Aldi. While it may have them rolling in the aisles, it may be downright insulting. My local store, at least, is entirely humour-free.

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Talking Retail

MAY 18, 2021

Diet Coke has launched a media campaign to “shine a light on individual authenticity”. Amber Topalcik, senior brand manager at Diet Coke, said: “With a broad, passionate, and loyal fanbase, this.

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Brand Management Light Management 71

Inside Retail

DECEMBER 4, 2022

“This pop-up is part of a series of immersive global events from New York to Hong Kong, and beyond,” Kathryn Taylor, senior marketing manager for Jebsen Wines and Spirits, told Inside Retail. Mannie Ma, brand manager for Courvoisier reiterated the importance of the Hong Kong market to the cognac brand.

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Marketing Art Consumer Light 130

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand.

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Boutique Concept Perspective Consumer 246

Inside Retail

SEPTEMBER 16, 2022

The show on 11 September featured designs from Alleira Batik, Coreta Louise, Heaven Lights, Sesedon by Kimberly Tandra, Spous by Priyo Octaviano and Vivi Zubedi, and was supported by the Embassy of the Republic of Indonesia in Washington, D.C., according to the Jakarta Post.

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Fashion Design Target Market Engagement 130

Retail Focus

AUGUST 10, 2023

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. This approach goes beyond the confines of conventional retail, aiming to envelop consumers in a seamless and immersive journey that resonates deeply with their desires and aspirations.

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