Remove Brand Management Remove Concept Remove Engagement Remove Marketing
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
article thumbnail

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. We saw a change in our customer and how she interacted with the brand.

Marketing 130
article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

article thumbnail

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We Cosmeceutical opportunity.

article thumbnail

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. On one hand, creating a comprehensive brand experience extends an enticing array of opportunities. Brand Dilution : Extending into diverse environments might dilute the brand’s exclusivity and luxury appeal.

Expansion 130
article thumbnail

Retail appointments for the week

Inside Retail

Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M. Online platform OnTheList gets new brand manager. Williams stated. “He He started in June this year.