Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. per cent of total beauty industry ventures. This is where Nicole Clay, one of the co-founders of Hue, a US-based video marketing platform, is working the change the system.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Inside Retail

OCTOBER 31, 2022

The brand’s uptake is largely driven by its social media-driven campaigns with high profile celebrities, such as the Kardashians and former UFC fighter Conor McGregor, and its efforts in R&D to create a more effective tooth whitening process for its customers. “We The beauty boom finally reaches oral care.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

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Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

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Inside Retail

SEPTEMBER 15, 2021

Here, we chat with Dolan about the development process behind her products, the business’ future plans and the rise in female entrepreneurs aiming to break the silence around women’s health. More women are launching their own businesses that aim to normalise traditionally taboo female health issues. Why did you decide to launch Noonie?

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