Beauty and Health Line Retail Marketing Strategy 
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
Inside Retail
DECEMBER 7, 2023
A benefit of this strategy is the ability to bypass regulatory filings, or the funding to go public. In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retail markets through vertical acquisitions across the value chain.
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Inside Retail
OCTOBER 16, 2023
These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.
Inside Retail
APRIL 22, 2021
From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And if the latest consumer behaviours are any indication, this trend is here to stay.
Creative Displays Now
DECEMBER 30, 2020
Humanize your website and social media strategy. If you don’t want to expose the product through the packaging or use transparent materials, display a beautiful photo of the product on the box. If you’re well known in a particular market, leverage your status as a household name to chart new territory.
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