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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. Such are the challenges that retailers, along with personal care and hospitality businesses, faced during the pandemic. Consumers unevenly impacted.

Consumer 242
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Eyewear retailer Bailey Nelson has rapid growth sharply in focus at age 10

Inside Retail

The new store in Frankston, Victoria, is the first of its kind: showcasing a new layout that will be replicated in future stores, new collections and an ‘OPTOS’ machine – a state-of-the-art imaging tool that allows the business’ optometrists to view a customer’s retina at four times the resolution.

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6 Ways to Tune Up Your Brand Promise

Retailing Insight

Customers and prospective customers should have the same experience with your brand when visiting your store, interacting with your staff, making a purchase, attending a store event, visiting or shopping on your website, following your brand on social media, reading your customer newsletter, even lodging a complaint, or making a request, and more.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.