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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The pandemic mindset-shift for fitness.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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Lush: Why beauty needs to go beyond sustainability

Inside Retail

Sustainability has been on the radar of most beauty brands in recent years, but according to ethical beauty retailer Lush, now is the time for the industry to take a step further and work towards regeneration. “To This next step could involve regeneration, suggested Loedolff, which can take place in various forms.

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How fashionista Trinny Woodall created her own beauty empire

Inside Retail

Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Can you tell me about your content strategy and what it involves?

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. Can you tell me a bit about MCoBeauty’s expansion plans? SS: It depends on the strategy, really. I saw that niche.

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How beauty brands are powering growth on Tiktok

Inside Retail

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s

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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

IR: What plans do you have for Youtime going forward? Our plan really is just to get that right and keep refining our content around our learnings, what is working, what is not. Then we also have plans to do physical destinations. Our initial plans were to do physical and digital, but then Covid-19 hit.