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Australia’s beauty bias: How we are failing Women of Colour entrepreneurs

Inside Retail

While I’ve long held admiration for the Australian beauty industry, especially its success stories featuring female founders who have achieved international acclaim, a closer examination has brought to light an issue that demands attention. The lack of pre-existing connections in the beauty industry felt like navigating a maze blindfolded.

Space 130
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The Time of Beautiful Leadership

Retailing Insight

Beautiful Leadership is a new paradigm of leadership. Beautiful leadership listens to the wisdom of our ancestors and leaves something for future generations. What guided me was a deep sense of knowing, and an understanding that we needed better practices in our businesses that understood the need for creating beauty.

Jewelry 52
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Game on: Benefit enters the world of Twitch

Inside Retail

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

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Getting the channel mix right: How to nail your brand launch

Inside Retail

Viviology launched into a crowded market, where beauty journalists are the authority voice holding the keys to coveted reviews. We also invited prominent wellness and beauty ‘skinfluencers’, who embody the fun and educational elements of the Viviology brand, to a product discovery morning with James at the Ace Hotel in Sydney.

Marketing 130
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E-commerce teams: The unseen keys to success

Inside Retail

Employee mental health and wellbeing have become priorities, particularly with skills shortages in many markets and the threat of the Great Resignation. There’s growing awareness of the importance of employer brand, and the connection between engaged, productive staff and business outcomes. The new humanisation of business.

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How To Create A Happy Workplace? Business Environment Design Matters

All Work

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

Design 73
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Food Matters More Than Ever as Restaurant Dining Becomes Experiential

VMS

Plant-based selections are driving new chains and customer engagement in traditional food chains such as McDonalds and Mendocino Farms. This type of packaging will produce beautiful plants when discarded into soils and gardens. If you want to understand the modern shopper, look no further than evolving trends.