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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures.

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The Benefits of Dump Bin Retail Displays

Creative Displays Now

Ensuring you use retail spaces to boost brand awareness and increase sales is essential to an effective marketing strategy. Display bins for retail are a phenomenal tool for connecting with consumers, moving bulk items and boosting brand awareness. What Is a Dump Bin Display?

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Retail Displays Throughout The Years

Show Best

As people shop around popular retail stores, they’ll be drawn to the carefully and beautifully crafted displays and fixture setups showcasing the brand’s popular and in-demand merchandise. It’s the holiday season, and many people spend much of their time shopping for the perfect gifts for their loved ones. VIEW PROJECT.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community. An attention to design is a key success factor.

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Pleasant State wants to make you love cleaning your home. Here’s how

Inside Retail

Just add water solutions had existed in the commercial space for many years, but they hadn’t been packaged up in a beautiful direct-to-consumer way. I thought, ‘I’m going to make it, and I’ll make it really effective, really beautiful and non-toxic.’ Having said all that, we know that retail is a really important part of our strategy.

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