Bankrupt beauty: Lessons from Revlon’s supply chain failures
Inside Retail
JULY 26, 2022
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.
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