Inside Retail

SEPTEMBER 19, 2023

What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.

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Beauty and Health Curate Social Media Pattern 130

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time.

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Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

MAY 16, 2021

Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Can you tell me about your content strategy and what it involves?

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Social Media Artistic Texture Strategy 204

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Beauty and Health Social Media Advertising Marketing 242

Retail Focus

MAY 30, 2023

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Retail Design Design Engagement Display 130

RetailMinded

OCTOBER 4, 2022

Brightpearl by Sage, the world leading retail operating system, has curated the list of the fastest growing e-commerce brands for its yearly Lightning 50 table. Using social media platforms and email marketing to connect with our customers help add personality and a personal touch to our brand that operates solely online.”.

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Boutique Apparel Art Beauty and Health 52