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How UPF clothing brand Solbari aims to beat skin cancer with $10m injection

Inside Retail

Most regular cotton shirts in contrast allow ten times or more UV rays, 20 per cent, to reach the skin. From a profitability and global growth perspective, “Solbari’s numbers have been really attractive so far as a predominantly e-commerce business, with a virtually untapped wholesale capacity.

Apparel 264
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6 Ways to Tune Up Your Brand Promise

Retailing Insight

A brand promise, in contrast, is externally focused and should hold your business accountable for delivering a consistent customer experience to create loyalty and trust among your buying public. Write down what you want your brand promise to be from your perspective. You are there to learn and to grow the health of your business. #5.