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Breaking down beauty: What are the new trends beauty customers want?

Inside Retail

What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.

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The Body Shop on what it takes for a beauty brand to be completely vegan

Inside Retail

The Body Shop, founded in 1976, was the first beauty company to actively fight against animal testing. Today, it is the first global beauty brand with 100 per cent of its product range vegan certified. According to The Vegan Society Market Insights, the vegan cosmetics industry is predicted to grow with a 6.31

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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AMR Hair & Beauty opens Canberra superstore

Inside Retail

Hair and beauty retailer AMR Hair & Beauty has launched a new shop in Belconnen, Canberra, which it claims is the largest beauty store in town. . First launched in Sydney in 2004 on a B2B platform, the company expanded into B2C and introduced its online store as well as its first Melbourne shop last year. .

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No longer a “hot new thing”: Why AR shopping is here to stay

Inside Retail

Located at 101 7th Avenue in Chelsea, “The ARt of Beauty” pop-up enabled attendees to virtually try on Pat McGrath Labs’ core products, such as the Mothership eyeshadow palettes, book makeup sessions with the brand’s official makeup artists, and enjoy product giveaways. . Multiple beauty brands, such as E.L.F.

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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

Elevated and exclusive shopping experiences and products are fast becoming a way for brands to differentiate and create hype around new offerings and core products. The post New Balance bottles its scent and enters the beauty space with Grey Store appeared first on Inside Retail Australia.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.

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