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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Much of this growth is now being fuelled by the implementation of new technology on a massive scale, including live streaming, LED and holographic display technology, autonomous vehicle technologies, augmented reality and the integration of the social ranking system into the algorithms that influence consumer behaviour. health supplements.

Marketing 130