Inside Retail

SEPTEMBER 11, 2021

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.

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Inside Retail

AUGUST 30, 2021

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Consistently re-engage fans. Prioritise product quality.

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Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats.

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All Work

JANUARY 21, 2024

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

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Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). In fact, brand community members actively engage with the brand.

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Inside Retail

APRIL 12, 2024

We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added. The brand’s current campaign centres around the concept of high-involvement retailing, emphasising the experience of discovery in real-time shopping. As a touch point, we measure brands and energy.

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