article thumbnail

How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

The range strikes a fearless balance between the underground grunge scene and world-class couture. This process was in collaboration with BTC Markets, a cryptocurrency trading platform. The post How Australian designer Daniel Avakian is reimagining the runway appeared first on Inside Retail.

Reimagine 246
article thumbnail

Fashion old and new walked down the runways at AFW, but will it sell?

Inside Retail

Iā€™m looking for brands that can hold their own in an arguably saturated market,ā€ said Bean. To have a collection picked up by a multi-brand retailer requires a level of commerciality that needs to be applied but fashion week shows require a sense of theatre ā€“ it’s a balancing act.

Fashion 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

It requires a delicate balance between preserving the traditional allure of luxury retail and embracing the opportunities presented by digital technology. This could involve exploring emerging platforms or novel digital marketing techniques, always with an eye on how these innovations can enhance the customer experience.

Balance 147
article thumbnail

The thinking behind Lululemonā€™s Lunar New Year collab with Michelle Yeoh

Inside Retail

In an exclusive interview with Inside Retail , Lynn Cheah, vice president of brand marketing and community at Lululemon China, shed light on the inspiration behind the collaboration and the brandā€™s commitment to well-being.

Art 130
article thumbnail

Is Your Workplace Experience Commute-Worthy?

All Work

Like many organizations, SmithGroup and its clients across industries are embracing hybrid work models with employees balancing time between an office and working remotely. They also need to balance the ā€œbuzzā€ and vibrancy that gives a space energy, with acoustic privacy for hybrid meetings.

Balance 91
article thumbnail

Leviā€™s CMO: ā€œI donā€™t think skinny jeans are truly dyingā€

Inside Retail

We spoke with Leviā€™s chief marketing officer Karen Riley-Grant about the latest denim trends, rise of genderless fashion and growing demand for secondhand fashion. The ultra-comfortable sweats are crafted in a weighted French terry that captures a vintage aesthetic, but reimagined for today through colour, pattern and style combinations.

Fashion 246
article thumbnail

12 Retail Tips for 2022

Retailing Insight

Those who are going back to work have found the need for the time at home to balance out dealing with larger numbers of people and the commute to work. These redesigns are used as a part of their marketing campaigns to draw customers back to the brick-and-mortar locations. This may involve a continual reimagining of your own business.