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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

The range strikes a fearless balance between the underground grunge scene and world-class couture. The design process leading up to the 2023 Resort range and post-runway show engagement was vastly different, proving Daniel Avakian is steadfastly changing the system.

Reimagine 246
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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Infographic Design – 7 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 4 – Surprise your audience . 5 – Improve your customer experience.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

It requires a delicate balance between preserving the traditional allure of luxury retail and embracing the opportunities presented by digital technology. This cohesion reinforces brand identity and ensures a uniform experience regardless of how the customer chooses to engage with the brand.

Balance 147
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Is Your Workplace Experience Commute-Worthy?

All Work

Like many organizations, SmithGroup and its clients across industries are embracing hybrid work models with employees balancing time between an office and working remotely. As a result, organizations are going to great lengths to transform offices into dynamic, amenity-rich hubs for social interaction, cultural engagement, and team building.

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Levi’s CMO: “I don’t think skinny jeans are truly dying”

Inside Retail

We spoke with Levi’s chief marketing officer Karen Riley-Grant about the latest denim trends, rise of genderless fashion and growing demand for secondhand fashion. The ultra-comfortable sweats are crafted in a weighted French terry that captures a vintage aesthetic, but reimagined for today through colour, pattern and style combinations.

Fashion 246
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12 Retail Tips for 2022

Retailing Insight

Those who are going back to work have found the need for the time at home to balance out dealing with larger numbers of people and the commute to work. These redesigns are used as a part of their marketing campaigns to draw customers back to the brick-and-mortar locations. This may involve a continual reimagining of your own business.