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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Frame your marketing strategies in terms of financial metrics they understand and care about. Here are strategies for success: 1. To build a strong working relationship with your CFO, speak their language.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns. One of the strategies being deployed by many is introducing gamification into their loyalty solution.

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Fashion’s balancing act: Right product, market, timing and price

Inside Retail

Right price Consumers today are not only price-conscious but also hyper-informed, conducting thorough online comparisons before making purchase decisions. In this landscape, understanding your market, benchmarking your offerings against competitors and aligning your pricing strategy is paramount. Download the free eBook here.

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The Merchandise Planning balancing act has never been more tippy

Inside Retail

The implications of this for a retailer’s bottom line, and their balance sheet, are enormous and quickly becoming the single biggest issue facing the industry today. All retailers know that finding the perfect balance between stock levels, sales and margin is a nirvana that is impossible to achieve.

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Seasonal Merchandising Strategies for Retail Success

Creative Displays Now

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. Balance those trends with originality.