Inside Retail

APRIL 19, 2024

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. It’s important to evolve your product and still stay on brand, which can take some time to learn how to balance.

Social Media 246

Social Media Strategy Engagement Tailored 246

Inside Retail

JULY 4, 2021

According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. That could be as simple as recognising where your customer lives and tailoring accordingly or through personalised purchase offers such as discounts based on previous purchases.

Tailored 182

Tailored Balance Consumer Curate 182

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JULY 27, 2021

You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. Download our white paper. “A lot of retailers don’t necessarily fully optimise these aspects of their business. Click through to Scalene’s website for further info.

Management 234

Management Tailored Space Location 234

Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" We will be exploring the various needs and preferences that define these two different strategies. Incorporates Engaging Experiences Custom exhibits provide many opportunities for one-of-a-kind immersive experiences. Which one is right for you and your brand?

Engagement 52

Engagement Tailored Display Layout 52

Greater Group

AUGUST 27, 2019

Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. Millennials value personalised communication and products tailored to their preferences. Case Study: New Balance (Tokyo).

Design 52

Design Social Media Balance Engagement 52