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Tumi creative director Victor Sanz on the brand’s push into women’s fashion

Inside Retail

From a sunset cruise aboard luxurious Tumi-branded yachts to an exclusive VIP dinner featuring a curated menu inspired by Mun Ka Young’s life journey, the “Discovering Asra” event was a celebration of style, sophistication, and cultural diversity. Tumi is known to play at the cross-section of innovation, function and style.

Fashion 130
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy.

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How to Create a Better Working Environment for Your Retail Staff: 6 Simple Ideas

RetailMinded

Invite open dialogues between management and staff to let ideas and concerns flow freely. Prioritize Work-Life Balance through Flexible Scheduling A work-life symphony is essential in an age and day when demands soar through the roof and the lines often blur.

Harmony 52
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Getting the channel mix right: How to nail your brand launch

Inside Retail

On the same note, it’s important to strike the right balance so you’re not spread too thin. We were conscious of the need to tailor each and every engagement with media, giving journalists time to try our range and connect with the brand ahead of launch, ensuring their appraisals were based on their experiences of the products.

Marketing 130
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R.M. Williams crafts quality and service from people and tech

Inside Retail

The carefully curated multi-level retail portal spans 460sqm, which flows onto a mezzanine located at the back of the store, where customers can enjoy their very own ‘Cinderella moment,’ whether it be for a first pair of R.M. Part of that well-made heritage is a tailored made-to-order (MTO) offering.

Location 262
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Be like water: How to stay relevant amid the rapid pace of change

Inside Retail

Now, water can flow, or it can crash. And faced with so many kinds of flux – economic, geopolitical, environmental, local and global – how does your organisation keep pace while also maintaining balance, perspective and impetus across these often-conflicting dimensions? Shapeless, like water.

Consumer 130
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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

Fully licensed, SHI offers a curated wine list, Asian-inspired cocktails, and an exclusive upstairs bar and lounge area. In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence. Every element is thoughtfully curated to transport guests to the heart of China.