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Lee in global collaboration with artist Jean-Michel Basquiat

Inside Retail

Jeans retailer Lee has partnered with artist Jean-Michel Basquiat to launch a global collection blending legendary denim and art in styles for both men and women. The post Lee in global collaboration with artist Jean-Michel Basquiat appeared first on Inside Retail Australia. Prices range from $65 to $220.

Artistic 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Victoria’s Secret launches a World Tour – its new ‘catwalk show’ 

Inside Retail

After an almost five-year break, Victoria’s Secret will relaunch its World Tour this autumn as a feature-length film, featuring artists and designers worldwide. The reimagined show, which will be webcast internationally, is part of the brand’s “commitment to championing women’s voices, perspectives and experiences”.

Artistic 236
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What it takes for emerging designers to break into Australia’s fashion industry

Inside Retail

Minding the gap Australia’s cohort of emerging designers is more than happy to navigate the financial minefield of fashion if it means they can bring a new design perspective to consumers. The Australian contemporary luxury market is celebrated for its resort brands and relaxed beach aesthetics,” said Potter.

Fashion 276
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Covent Garden’s historic market building has turned into a neon wonderland

Retail Focus

Covent Garden has unveiled its latest art commission by British artist Chila Burman who has taken over the historic Market Building with an immersive large scale light installation. Inspired by Chila’s family history, Indian culture and feminist perspective, the installation will be in situ until October.

Marketing 162
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When waste becomes art: Behind Casetify’s global activations

Inside Retail

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. Local artists were invited to breathe new life into discarded Casetify phone cases, each reflecting the artist’s unique style.

Art 130
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Gaggenau’s Gall?ria unv?iling c?l?brates Emirati artistry in spectacular style

Design Middleeast

The Galleria paid homage to Emirati artists featuring Afra Al Suwaidis exquisite sand sculptures representing each of the seven Emirates, Asayel Abdullas captivating plexiglass paintings portraying Emirati Heritage and Salmah Al Mansooris thought provoking collection exploring the influence of environment on identity.