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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

Christmas market Forms and Locations Christmas markets come in various forms, each reflecting the unique cultural identity of the region. Handcrafted Gifts: Handcrafted gifts and ornaments are a staple in European Christmas markets. First and foremost, promoting local identity is crucial.

Marketing 147
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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130
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The Pop-Up Experience

Retailing Insight

Pop-up stores are a form of experiential marketing, also known as participation marketing, which aims to create memorable and meaningful connections with customers through captivating and unique experiences that feel authentic to the brand. Tips for Artists and Brands.

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Making an inkpact

Retail Insider

In usual times single mothers, people recovering from illness, students and those with some disabilities are all represented and now during the pandemic many artists, restaurant workers and those involved in the entertainment industry have swelled the ranks. Member of the Scribe Tribe: Rachel Elderkin, dance artist.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. Subsequently, it took off in the West.

Consumer 130
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The growing illustrator-led puzzle movement: “why use stock imagery when this exists?”

Design Week

This shift has allowed a growing number of companies to work with new and up-and-coming illustrators and artists. ” Kate Higginson, director of Print Club London, says puzzles can be the perfect way to introduce new illustrators and artists because of the captive audience.

Art 95