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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. I think a modern business necessitates you to have a social media presence because that’s how people discover you and find out what’s happening. But running a business is completely different.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

Live streaming is key According to Roberts, in China’s competitive social media landscape, a new era of livestreaming is capturing the attention of discerning Chinese netizens. On those days, brands engage in discounting, promotions, and live streaming, with luxury brands especially working with influential KOLs,” she concluded.

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Drytac promotes Amanda Lowe to Global Marketing Director

Drytac

Drytac , the leading international manufacturer of self-adhesive materials for the large-format print and signage markets, is delighted to announce the promotion of Amanda Lowe (formerly Amanda Brown) to the position of Global Marketing Director. The post Drytac promotes Amanda Lowe to Global Marketing Director appeared first on Drytac.

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Analysis: The many faces of social commerce in China

Inside Retail

These tactics also highlight the influence and impact social media has on creating and converting demand. Also common on social media feeds are people sharing the adventurous behavior of shoppers, as push turns to shove in order to get hold of items that fit. Here are some emerging facets of retail and e-commerce.

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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The creeping drop dates have raised questions about whether it’s OK to promote a fall-themed drink in the summer, while underlining just how popular pumpkin spice lattes really are. The odds are low.

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JCPenney Partners with Forever 21 to Woo Gen Z

VMS

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The launch is supported by a 360-marketing campaign that includes in-store, e-commerce, social media and direct mail promotions.