Apparel Marketing Perspective Social Media 
Inside Retail
MAY 23, 2024
Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.
Inside Retail
JULY 31, 2022
It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.
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Inside Retail
APRIL 6, 2021
Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In But with the store closures, we had to look for a new way to market the brand.”. Successful launch of a digital book club.
Inside Retail
MAY 22, 2023
Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.
Inside Retail
OCTOBER 24, 2022
Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. What led to the partnership? It is a marriage,” Song added.
Inside Retail
SEPTEMBER 7, 2023
Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business.
Inside Retail
SEPTEMBER 7, 2023
Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business.
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