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The power of Invisible PR in retail

Inside Retail

Mystery shopping and observational research: Using mystery shoppers or conducting observational studies provides invaluable firsthand perspectives on the customer experience, revealing hidden challenges or excellence areas not evident through other means.

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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. Branded worlds. The spaces we inhabit go beyond the physical environment. Powered by community.

Fashion 278
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“Platform for change”: Coachtopia boss talks circular design and pop-ups 

Inside Retail

Launched in April this year, Coachtopia is a subset of the original American leather and apparel brand, founded in 1941, with a mission to tap into the growing demand for circular fashion. Coachtopia is an amalgamation of the word utopia and Coach. What does it mean for a product to be circular?

Design 264
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NRF 2024: Key Takeaways From Retail Thought Leaders

RetailMinded

This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. And not from off the floor, which is where I often see apparel these days. The goal should be making customers want to shop and pick up not just one thing, but two, three things. ” I couldn’t agree more.

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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation. It has prompted a shift in the role of the physical store and changed the way retailers and brands engage with consumers.

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

Artistic 147
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How teen Sofia Sacoor started an athleisure brand to support kids with diabetes

Inside Retail

Through our apparel, we aim to not only provide quality athleisure wear but also foster a sense of community and support for those battling this condition. We’re excited to engage with the Malaysian community, spread positivity, and make a meaningful difference through our initiative,” Sacoor said.

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