What the rise of real over aspirational marketing means for lingerie retail
Inside Retail
JANUARY 31, 2024
The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022. The brand uses premium materials and products are sampled almost 30 times.
Let's personalize your content