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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022. The brand uses premium materials and products are sampled almost 30 times.

Marketing 259
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Why retail giants like Walmart are tapping into the booming pet-care market

Inside Retail

Walmart and Petco are just the latest examples of a trend among both specialised pet care retailers like Petco and Chewy, and mass-market retailers such as Kohl’s, and Lowe’s, of expanding pet care services and product ranges to meet the needs of an increasingly pet-centred society. The pet perfume market alone was estimated to be worth US$1.4

Marketing 264
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The grand reopening of Levi’s Bangkok flagship at CentralWorld marks a significant milestone in the brand’s direct-to-consumer trajectory and speaks to its commitment to the region. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

Retail Focus

Having formerly only served the largest apparel retailers and brands in the world, True Fit has democratised its Fashion Genome to bring the benefit of AI size and fit to the full market. With fit remaining the top buying blocker when buying clothing online (Bain), size uncertainty risks constraining the $2.2trillion apparel market.

Fashion 147
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How will consumers shop in 2025? Here’s a look at four emerging profiles

Inside Retail

Retailers are always looking for ways to gain market share and build loyalty, but the strategies that work today may not be relevant in the future. A recent report by WGSN on the future consumer sheds some light on the emerging trends that businesses need to take into account. The pioneers The last consumer profile is the pioneers.

Consumer 130
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The apparel brand that is innovating high-tech fabric for a better planet

Inside Retail

Nearly all bamboo fabrics on the market are viscose, a type of material which requires chemical solvents that endanger factory workers and pollute the environment via air emissions and wastewater, according to research released by Patagonia. We want them to feel comfortable and happy with themselves,” said Nathan.

Apparel 130