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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. This means the brand will have a retail presence at the Grand Slam Oval and a custom AO co-branded line of apparel.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. IR: What’s your approach to work-life balance?

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. IR: What’s your approach to work-life balance?

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel.

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Under Armour continues to struggle although decline softens

Inside Retail

Athletic apparel brand Under Armour posted revenue of US$1.6 The company, however, still struggles to gain ground in a more challenging market, he added. Apparel revenue increased 3 per cent to $1.1 billion for the second quarter of FY24, flat versus the prior year and down 1 per cent on a currency-neutral basis.

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