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The pros of going personal: Here’s what brands can learn from Amazon

Inside Retail

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. As with any retailer, Amazon’s model is based on giving FMCG brands access to its customers.

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How to Streamline the Retail Customer Journey

Creative Displays Now

Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. When marketing your products, developing strategies that help you reach audiences in all channels is essential. Even with the number of people shopping online, 85% of all retail sales still happen in brick-and-mortar stores.

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Using Temporary Displays in the Digital World

Creative Displays Now

As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products.

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What Is Visual Merchandising?

Creative Displays Now

It’s a crucial strategy to make your products stand out in a competitive retail space. This guide will explain visual merchandising and how to use it to promote your products. Now, visual merchandising is an essential strategy that brands use to sell more products inside the store. Visual Merchandising Explained.

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Retailers need to bridge the adtech gap in retail media

Inside Retail

Data like that is driving a trend away from generic mass media advertising to mediums much closer to the point of purchase. Owned media takes many forms, including aisle-end displays, shelf-talkers, chiller decals, digital screens, floor decals, catalogues, in-store radio networks, product sampling and promotional pop ups.

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How Malaysian department store Pavilion is connecting with customers

Inside Retail

In fact, China saw its economy strengthen in November 2020, with retail sales expanding by five per cent. Hopefully, as vaccines roll out across Southeast Asia, and the eventual relaxation of the MCO, will set the retail industry firmly on the path to recovery and growth. With a net lettable area of 1.8