Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

Strategy 130

Strategy Advertising Marketing Social Media 130

Inside Retail

MAY 20, 2024

Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. When brands can demonstrate others determine a product worthy of the price tag, it’s a tangible moment of external validation.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. What are Temu’s secrets to success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. A mobile tour is a term used by experiential marketers. Younger consumers like Millennials and Gen Z say experiential marketing is their preferred way to learn about new products.

Advertising 52

Advertising Promotion Marketing Engagement 52

Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We are currently using recycled materials for our tags.

Strategy 246

Strategy Line Management Social Media 246

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Have a look and see if you can incorporate these into your retail strategy. This concept is also taking hold with other companies too. Cause based marketing. Social shopping. Visual search.

Shopping 104

Shopping Consumer Social Media Strategy 104