Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?
Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.
Let's personalize your content