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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

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Master the Art of Crowdfunding: 10 Marketing Strategies for Guaranteed Success

Retail Bound

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. Look no further! billion by 2025.

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Preparing for the future of online retail

Inside Retail

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. These and other trends are pushing many retailers to innovate on the fulfilment front.

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Aldi launches Corner Store in convenience push

Inside Retail

Towards the end of 2020, we saw a growth in localism, people working from home, staying home and shopping local. The market leaders have worked out pretty quickly that [rolling out smaller store formats] may not be a successful strategy if we have continuing lockdowns.”. Local concept grows in the UK.

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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

In 2020, the company paid $9.3 In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This is the second time Fashion Nova has entangled itself with the FTC.

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. But Sea’s other business units are acting as a drag on the top and bottom line. Shopee’s take rate mostly consists of transaction fees and advertising.

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Is the DTC business model dead, or just evolving?

Inside Retail

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. million before going public in 2020. (It Is DTC dead?