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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

Strategy 130
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Why growth is slowing at e-commerce giant Shopee

Inside Retail

This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing.

Expansion 223
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How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

Inside Retail : When I spoke with Gerry Harvey a few months into the Covid-19 pandemic in 2020, he described it as one of the best things for his business because of how much people were spending on their homes. When I’ve seen advertisements recently for Freedom, they do have a very fashion feel to them.

Apparel 130