Remove 10
Remove 2020 Remove Advertising Remove Merchandising Remove Strategy
article thumbnail

FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

In 2020, the company paid $9.3 million to settle charges that it failed to properly notify consumers of late shipments and give them the chance to cancel their orders, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.

Fashion 98
article thumbnail

Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why growth is slowing at e-commerce giant Shopee

Inside Retail

This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0

article thumbnail

The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

Strategy 246
article thumbnail

3 Trends That Will Positively Impact Retail in 2022

VMS

We have found that brands with $10 million and above in revenue are best suited to make the investment.”. Advertisement. Our team does all of the creative work, execution and store ops from initial strategy through design, fabrication, installation and staffing (including events). Advertisement. a suburb of Philadelphia.

Apparel 122
article thumbnail

How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

Inside Retail : When I spoke with Gerry Harvey a few months into the Covid-19 pandemic in 2020, he described it as one of the best things for his business because of how much people were spending on their homes. When I’ve seen advertisements recently for Freedom, they do have a very fashion feel to them.

Apparel 130