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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. This] relates more broadly to the mother of all challenges for social networks – moderation. billion this year, up from US$9.7

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Here are some things to consider if you’re thinking of giving it a shot.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

But it is yet another example of parachuting into a deep social issue and offering an easy, band-aid solution. While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. In this case, the deep-seated reasons some influencers edit their bodies in their social media posts.

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5 Steps to Boost Sales This Mother’s Day

Snap Retail

To maximize sales, it is important to strategically plan your products and marketing campaign. Advertise your offer. Heavily market your special Mother’s Day products & sales in the month leading up to Mother’s Day. Using both social media and in store displays tie in what is means to be a mom. Make it easy.

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9 Ways To Boost Profits Today At Your Indie Salon 

RetailMinded

With a saturated market, you may wonder how to set your business apart from its competitors. Be Active On Social Media . The power of social media campaigns cannot be understated. Take advantage of using social media to its full potential. Should you use only organic products for your salon services?

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.