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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 Policing influencers.

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”. Loyalty program.

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

In this case, the deep-seated reasons some influencers edit their bodies in their social media posts. We see this when brands cut ties with their celebrity ambassadors as soon as things go wrong: Nike and many other brands cutting ties with Tiger Woods and Tag Heuer cutting ties with Maria Sharapova are among the examples.