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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The issue is two-fold: missing crucial data due to humans blocking ads, and inflated metrics due to bots clicking on ads and infiltrating digital conversion funnels. Missing data. Skewed conversion optimisation testing outcomes.

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Deep dive: What social commerce looks like around the world

Inside Retail

And although a digital interface, the human elements in it are strong, such as connections to friends and family’s feeds and recommendations. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. More than just ‘buy now’ buttons.

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The truth about McDonald’s

Inside Retail

I nearly had it right there and then. Rewarding the young family market is core to the McDonald’s business, which does a fantastic job of bringing this truth to life with lived experiences. Humans buy on emotions and rationalise the decision with logic. When humans buy something, we seek way more than the commodity we purchase.

Consumer 100
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The 5 retail trends for 2023

CAAD

The physical shop and the digital store are doomed to understand each other, to support each other , to take advantage of the benefits they offer. And Spain is one of the 15 most important markets for e-commerce sales. . In other words: create value by positioning yourself as a company with “x” values and ideas.