Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. You’re making a smart purchase because others thought so. Social proof Retail is a popularity contest.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Will it be algorithmic or human-reviewed? billion this year, up from US$9.7

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

FEBRUARY 5, 2023

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. Consumers, in his opinion, are also finding it hard to give up on their addiction to fast fashion so they are inadvertently going along with the greenwashing.

Social Media 130

Social Media Fashion Advertising Management 130

RetailMinded

APRIL 15, 2021

With a saturated market, you may wonder how to set your business apart from its competitors. Check And Review Your Credit Card Payment Service Options . Have you reviewed your payment processing contract recently? Put pictures of your customers on social media, and make sure they’re tagged. Review Staff’s Pay Structure .

Social Media 52

Social Media Merchant Services Flow Planning 52