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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. s and buttons to video monitors, sound, and other digital effects.

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How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

IR: I know Greenlit Brands has a vertically integrated business model, so presumably, you have more control over your logistics than some other retailers. Our best brand is Fantastic, which achieves 30 per cent of sales [online], which I think in this country in our category is probably best in class.

Apparel 130
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What Is Visual Merchandising?

Creative Displays Now

Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Since then, the market has become saturated with competition. This approach works for all types of merchandise in any retail category.

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.

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3 Trends That Will Positively Impact Retail in 2022

VMS

Digitally native or mostly DTC [direct-to-consumer] brands that are fast growing, pioneering something new in their category, have an established and reliable supply chain, have an inspiring founder’s story and have extraordinary product,” says Rachel Friedman, Founder and CEO of the concept’s creator, Tenfold (Columbus, Ohio). Advertisement.

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