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Girl power: How the fan frenzy over female athletes is driving ad spend

Inside Retail

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalising on recent record ratings for women’s sports in the US and Europe to reach new audiences.

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How cultural codes can help brands move past low prices with confidence

Inside Retail

Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. When brands can demonstrate others determine a product worthy of the price tag, it’s a tangible moment of external validation.

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. Fintech consists of multiple activities with e-commerce synergies: digital payments, credit lending to both consumers and its marketplace partners, and insurance. And it is not all the fault of general conditions in the market.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. on 24 June.