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Subtype to open new store in ‘under-serviced’ market of Brisbane

Inside Retail

Consumers’ willingness to drop hundreds of dollars on the latest releases from Nike, Adidas, Yeezy and other hyped-up brands is fuelling the growth of premium sneaker and streetwear retailer Subtype, which is set to open its fifth bricks-and-mortar store on November 20. The global sneaker market is expected to generate US$66.3

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Analysis: Why synergy is Southeast Asian app Grab’s super power

Inside Retail

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. Other collaborations are more conventional.

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Q&A: Subtype GM Liam Robson on immersive stores and the future of sneakers

Inside Retail

Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets. . LR: We acquired the business in 2018. That has since led to us acquiring other apparel retailers, most recently Stylerunner and then Glue. Online, or on a visit to Australia?

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Retail appointments of the week

Inside Retail

Williams hires new chief marketing officer. Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Williams as chief marketing officer. He will start on the new role in the coming weeks. The Iconic hires former Nike exec for GM of sport role.

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Launching a Kickstarter or Indiegogo campaign soon?

Retail Bound

During those months, Facebook and Google advertising fell by over 30% according to Variety. The creators who realized this and decided to launch their campaigns ended up raising more money than they initially anticipated, spent less on advertising, and got more backers. How to market and promote your Kickstarter or Indiegogo campaign.

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How to Attract College Students Online

Parcel Pending

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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Analysis: Competition and compassion in sports sponsorship

Inside Retail

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. Each has their own sub-brand under Nike Inc.,and His new deal with the Japanese retailer is worth a reported US$300 million ($414.5

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