Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What are the benefits to brands and retailers?

Consumer Electronics 130

Consumer Electronics Promotion Perspective Flow 130

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

JUNE 8, 2022

In a recent webinar on the findings, the brands said in the modern era of retail on and offline retail need to work together in order to best capture the customers’ attention and serve them whenever, wherever and however they want to shop. . Am I buying the right product? Am I promoting the right products?

Perspective 147

Perspective Shopping Marketing Consumer 147

Inside Retail

NOVEMBER 10, 2022

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Musk has called out “activist groups” for supposedly pressurising advertisers to stop working with Twitter. Others may follow after the redundancy announcements.

Advertising 130

Advertising Social Media Perspective Planning 130