Advertising Layout Planning Promotion 
Compliantia
MARCH 31, 2023
The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.
Compliantia
JULY 4, 2023
In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.
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Contra
SEPTEMBER 9, 2021
We can hardly believe it has been 10 years since the Rugby World Cup was held in New Zealand and we first saw these fantastic promotional graphics using Contra Vision Performance® White on Black in 30% transparency. Abseilers were used to apply the graphics due to the exterior layout of the building. metres across and 16.5m
Inside Retail
OCTOBER 10, 2023
On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions.
Contra
JULY 5, 2021
Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. The case of the entrance window graphics of Swindon Designer Outlet is a perfect example of how to promote business from the very first customer interaction.
Creative Displays Now
JUNE 9, 2022
As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase. Here’s why. The Right Place at the Right Time.
Inside Retail
MAY 31, 2023
Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Get the timing right so your marketing calendar includes time for promoting events.
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